Personal Investor - Why Consistency Matters
 

Why
Consistency
Matters

In the investing world, time, trust and opportunity do not count for much unless they are underpinned by a firm bedrock of consistency.

Consistency is something that Prudential prides itself on, and it has led to investment success for both ourselves and our clients.

But consistency is not just about results. It’s also about being consistently disciplined, consistently diligent and consistently determined.

It’s about setting seemingly impossible standards, and then surpassing them.

Because it doesn’t matter how good you are on a given day, you have to be consistently good day after day, month after month, decade after decade.

It’s all of these considerations that have helped us achieve consistent top fund performance year after year. In turn, this has enabled our clients to attain their investment goals over time.

Since our founding in 1994, we have used the same prudent valuation-based philosophy, applying it unemotionally every day, while ignoring the short-term swings and sentiment in the market. This helps compare asset values accurately, across different investments, across time and across companies, to choose the right ones.

Our investment team has proved remarkably stable over the years, with our staff building experience and expertise in constructing top-performing portfolios for our clients.

We have always believed, and continue to believe, that our steady, consistent approach will result in the best outcomes for our clients in meeting their risk and return goals over time.

When it comes to our fund performance, we aim to build up smaller positive annual returns continually over time, rather than shoot the lights out one year and lose money the next. This has proved to be a very successful approach.

The performance track records of our funds reflect all of these consistent elements, and confirm the correctness of our belief in consistency.

Our vision is to help our clients achieve their financial goals by successfully managing their investments using our long-established prudent value approach.

IN BRIEF

We offer investors a focused range of unit trusts to suit all risk profiles and return objectives over varying periods of time.

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